Sell photo listings in your paper and on your web site, in one easy process
Real Estate Ad Wizard is the Ad Wizard system designed to support ad sales in weekly real estate sections. Real Estate Ad Wizard is an ad building service that lets realtors enter their inventory once, then post it into display ads or photo listings for your paper and for online listings on your web site. Ad Wizard software supports the entire system, including the portion on your web site, and there is no technical expertise required by the newspaper. All you need is staff to use the Ad Wizard to sell ads.
Real Estate Ad Wizard is made to sell ads. Here's how it works. Newspaper sales staff introduce area realtors to the system, one at a time, or in group meetings. The agents are shown how to enter their real estate inventory, then place it in ads. Realtors can place their inventory free on the newspaper web site and they can purchase photo listings or display ads in the paper. When they purchase print ads, their online ads get substantial enhancements that make buying in-paper ads a great deal. The online ad the agent gets free is a basic listing, grey in color, except for the single picture of the property. When the free listing is 'enhanced by the purchase of a print ad the free listing gets color added, and when clicked on, a full web page is produced, showing all the property information, multiple property photos, a realtor photo and logo, contact information, and a built in email system and viewer tracking system.
The bonus web page for each property is a huge upgrade to the basic free online ad, and it's only available when realtors buy your core product: print ads. And as a newspaper, you don't face any extra costs for running the system, like servers or technical staff. In effect, it is sales software. The more your staff uses it to teach customers to place their own ads, the more sales you make.
All sales with Ad Wizard cost you less because there is no ad production cost, and you can reduce or remove the cost of order entry, collection, bad debt, and much of the sales expenses like copy collection and proofreading. All ads are camera ready PDFs with images optimized and fonts embedded. Ads can be prepaid by credit card, something we found many agents prefer. In one stop they can post their listings on your web site, place photo-listings and display ads in your paper, while proofreading and paying for it all in one easy step. In reality, it is usually the office assistant who does the ad placements, and as soon as they are shown how easy the system is, they adopt it readily and use it endlessly, often around the clock, and on weekends too.
Your ad building system includes:
• Free set-up and web hosting of all services
• Professionally designed ad templates
• Private accounts for each agent
• Ad History, Image Gallery and Advertising Profile for each advertiser
• A complete management system for your paper's Ad Wizard
• 24/7 ad sales and service
Check out the Real Estate Ad Wizard web site or for more information or call us 250 914-0434